The Champagne Principle


Most people don’t realize that Champagne is grown in a regions that make poor wine.  These regions can only cultivate acidic grapes that aren’t very tasty.  But luckily Don Perignon  found a way to add sweetness and flavor to the poor wine to give it a better taste – but that sweetness made extra bubbles!

Often times our unique capabilities, strengths or even disadvantages create and opportunity for differentiation and market leadership.