The Champagne Principle


Most people don’t realize that Champagne is grown in regions that make poor wine.  These regions can only cultivate acidic grapes that aren’t very tasty.  But luckily Don Perignon found a way to add sweetness and flavor to the poor wine to give it a better taste – but that sweetness made extra bubbles!

Often times our unique capabilities, strengths or even disadvantages create an opportunity for differentiation and market leadership.