Disruptive Innovation and Keystone Problems

Innovators choose problems that have the potential to change the market; to disrupt the market and bring a nascent technology into the market lead.

Keystone problems are those problems that severely limit the performance or value of an idea, technology or product that has the potential to disrupt the market. Keystone problems are the core to accelerating innovations.

By discovering what are the core problems holding back an entire new realization of a product, technology or industry, the greatest innovations will occur.