Archive | Creativity

the rubber-band principle

The Rubber-Band Principle: Using Value to Create Innovations

The Rubber-Band Principle basically teaches us to discover unseen opportunities for value to create innovations that touch our daily lives The rubber-band principle comes from the story of how Kraft macaroni and cheese originated. James Lewis Kraft, the founder of Kraft Foods, found a salesman in St. Louis who was selling boxes of pasta with […]

Creativity in Innovation

The Key to Creativity in Innovation is Flexible Thinking All of the theories and techniques at how to be more creative have one overriding approach. If you can understand that theme, it makes it a lot easier to understand how to utilize creativity techniques and skills. All of the techniques try to have you do […]